{"id":801,"date":"2011-08-08T20:20:25","date_gmt":"2011-08-08T20:20:25","guid":{"rendered":"http:\/\/more-coffee.co.uk\/wordpress\/?p=801"},"modified":"2011-08-08T20:20:25","modified_gmt":"2011-08-08T20:20:25","slug":"why-are-some-qr-codes-more-scanworthy-than-others","status":"publish","type":"post","link":"https:\/\/more-coffee.co.uk\/?p=801","title":{"rendered":"Why Are Some QR Codes More Scanworthy Than Others?"},"content":{"rendered":"<p>Those quick-response (QR) codes you see spreading far and wide give smartphone users a painless way to go to a company\u2019s website, get discounts or gather contact information. But some QR codes are scanned more than others. Why? Is it because those winning QR codes are so creatively designed?<\/p>\n<p>Researchers at Lab42 wanted to know \u201cwhat makes certain codes so scanworthy,\u201d so they conducted an online survey via social networks of 500 Americans over 18, and found out that many people don\u2019t even know what a QR code is.<\/p>\n<p>For those who are hip to QR codes and what they can do, you might not be surprised at the one enticement most likely to get people to pull out that smartphone and scan a QR code:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/7.mshcdn.com\/wp-content\/uploads\/2011\/08\/Scanapalooza700.jpg\" title=\"info graphic\" class=\"aligncenter\" width=\"700\" height=\"2337\" \/><\/p>\n<p>Full article at http:\/\/mashable.com\/2011\/08\/07\/qr-codes-infographic-2\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those quick-response (QR) codes you see spreading far and wide give smartphone users a painless way to go to a company\u2019s website, get discounts or gather contact information. But some QR codes are scanned more than others. Why? Is it because those winning QR codes are so creatively designed? Researchers at Lab42 wanted to know&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,8,21],"tags":[446,513,686],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-general","category-technical","tag-infographic","tag-mashable","tag-qr-codes"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=801"}],"version-history":[{"count":0,"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/801\/revisions"}],"wp:attachment":[{"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/more-coffee.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}