Joseph Pine: “What Consumers Really Want”

Found this via a LinkedIn article, make a lot of sense to me.


In each economic period of history, customers have demanded different things. In the industrial economy when mass production developed, it was all about keeping costs low to distribute goods to as many people as possible. Then, the economy evolved to be more of a service industry, where companies were all about producing quality. Now, we’re in an “experience economy” and companies need to be concerned with “rendering authenticity.” Learn why authenticity is crucial to your business’ success — and how to make sure you can achieve it in Pine’s talk below.

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